Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits. Since its creation in 1975, Pernod Ricard has undergone steady development, founded on both organic growth and successive acquisitions. The purchase of the Swedish group V&S in July 2008 is the most recent sign of the Group’s worldwide ambitions. Building on its portfolio of Premium brands, its presence on every continent and its decentralised management structure, Pernod Ricard will continue to develop internationally. Since its founding, the Group’s success has been in large part due to: its highly-talented teams; a decentralised organisational structure; a product-based culture; outstanding sales and marketing strategies; and its ethical commitment.