Specialized

Specialized is a leading innovator in the bicycle industry, consistently striving to create new and better bicycle technologies. In 1981, Specialized revolutionised the biking industry by introducing mountain bikes to the general public and, since 1981, has remained resolute to its company motto "Innovate or Die”. The UK Subsidiary was founded in 1989 and the business has consistently grown to become one of the most successful subsidiary companies outside of the US with a turnover now approaching £55m. This has been achieved through a reputation for service excellence and a real passion for their high quality products, as well as the introduction of revolutionary concept stores and participatory demo events for bike riders of all levels.